Bad Words?
A new church had a trailer, full of church supplies and equipment, stolen. In a unique reaction, they rented billboards throughout their city to communicate to the perpetrators. I would assume the goal was a unique marketing opportunity, the chance for some sympathetic financial support, and the offer of forgiveness and reconciliation with the perpetrator.
But the church may have gotten more than they bargained for, particularly from one billboard in particular:
CHURCH TRAILER THIEF,
Stealing from God…Ballsy.
From this, the church received more attention for their vocabulary than their plight.
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